World Summit AI is a world leading artificial intelligence event bringing together the minds of the AI industry. They approached us looking for a new brand identity for all of their global events, most prominently World Summit AI Amsterdam. With increasing presence from large players in the industry such as Google, Amazon, and IBM Watson, they needed to portray themselves as the influential and advanced organisation they were quickly becoming.
Having worked on a range of brand concepts, we settled on a fluid identity focused on a movable frame. Since then we have produced corresponding designs for several annual events (Amsterdam, Intelligent Health, AI Americas) and comprehensive outcomes such as event signage, online outcomes and advertising brochures.