Jack Whitehall’s At Large stand-up show began with him arriving on stage on a horse. He knows how to make an entrance and likes to do things properly. His focus on solid entertainment extended to his tour book and products which showcased an At Large brand that proved immensely popular with Whitehall’s audiences.
From the typical interview spreads and photographs, to the more unusual How Posh Are You? quiz and A League of Their Own comic strip, the tour book was great fun to put together. Expanding on the assets developed for the tour, we created an identity throughout the merchandise which was bold, exciting and a step away from the ordinary.