CPhI is the world’s largest pharmaceutical event organisation. With exhibitions all over the globe, they bring the pharma supply chain together to connect, network, and learn. We were approached by the global marketing team to refresh their brand and bring it up-to-date with the ever-modernising world of pharmaceuticals. The project spanned 9 months and involved a large amount of well-researched design exploration.
We focused on developing the existing CPhI assets to work worldwide, improving the organisation’s visual identity, and bringing the brand up-to-date through a modernised typeface and a new focus on simplicity. We created a strong set of assets specific to each global region aiming to ensure the worldwide brand was successful for every event and their different needs.
We continue to work with CPhI on specific artwork for their upcoming global events.